Ella Poletti – New Artist Development

Posted on July 24th, 2014 in Artist Development | No Comments »
Ella Poletti

Photo credit – Brenda Staples Photography

Story House Media would like to introduce to you an incredibly talented Artist, Ella Poletti. This is a new venture for SHM and we signed Ella this week to Manage her. We will be handling several aspects of artist development including but not limited to Branding, Marketing, Public Relations, Song and Album development. John Moon will be the Manager directing and collaborating with Ella. John was introduced to Ella about a year ago by visiting her Youtube channel. There were some rough recordings and video of some covers she had done. Although these were not optimal recordings, John saw beyond this making note of her comfort in front of the camera and of course her beautiful voice. Ella’s personality is infectious, authentic and fun.

SHM made contact with Ella and her Mom, Michelle for some brief texts and emails back and forth, which led to a face to face meeting near Bloomington, Indiana. We had dinner and dove a little into what inspired Ella and what some of her goals were. Ella looked at her Mom with a grin and her Mom spoke up and said that she and Ella have had this discussion before. Michelle said, “Ella has no backup plan and has always said that this is what she is going to do.” That line sold it for us because we take our role seriously.  Ella is an investment and to hear that level of commitment and focus from a 16 yr old was all we needed to hear.

Managing an Artist you need to be able to have vision and the ability to see the big picture. As we talked, we had common vision and goals and we won’t be wasting time on trying to convince one or the other anything different.

Ella Poletti has such a wonderful voice and she has a warm fun personality. We are so excited to work with Ella and we truly want her to live out her dream, everything else is just gravy.  Our team is poised and ready.  Below is a recent Colbie Caillat cover she did. Please take a moment and subscribe to her Youtube Channel. Stay with us as we keep you up to date on her development.

Did you like this? Share it:

The Club at Chatham Hills – Westfield, Indiana

Posted on March 18th, 2014 in Commercial Video | No Comments »

This is a first in a series of productions for a new development in Westfield, Indiana that we shot. Our initial impression of the area where the development is planned was that the topographic characteristics were unlike anything in Hamilton County. Rolling hills and wooded areas with small streams that weave through the property make it a very desirable location. A place where you can actually enjoy all 4 seasons. When you consider the added benefit of the close proximity to travel corridors and then throw in a golf course designed by legendary Pete Dye, you have an exclusive development, which can only enhance the desirability of living in Hamilton County, Indiana.

We will be filming some aerials this Spring in order to give another perspective to the course and development layout.

B.Ryan Hunley with Second Street Creative designed the website for The Club at Chatham Hills.

We would like to introduce you to The Club at Chatham Hills.

chatham

Did you like this? Share it:

Brandon Whyde & The Devils Keep – Music Video-DIRECTORS CUT

Posted on March 7th, 2014 in music video | 2 Comments »

Brandon Whyde & The Devils Keep “Gun To My Heart” Music Video from Story House Media {SHM} on Vimeo.

brandonwhyde

This is the Directors cut of “Gun to My Heart”. The Band is to release the Official Music Video soon. The main difference between the 2 cuts is that this cut includes the extended intro and outro. As a Director and Storyteller, I like to keep the story arc in mind and using contrast to draw people into the video as opposed to starting right in on the first beat. I prefer to make my audience work a little so as to keep attention and interest.

We filmed this music video over the course of 3 days. The band, Brandon Whyde & The Devils Keep was great to work and collaborate with on this project. There is a lot of work that goes into the logistics of shooting a music video with high production value. The first step is listening to the song many many times, in the car, at the studio, exercising, etc. This imprints the song in terms of rhythm pace and lyrical meanings. As a Director, I’m not fond of being too literal. I want to create a storyline but with enough breathing room for the audience to come up, in their own mind, the meaning of the video. I prefer using contrast visually and within the story concept.

We wrote the treatment and storyboard and received a green light from the band. We then began the process of securing assets like locations, Actor, Actress, Wardrobe, etc. Location scouting is something I enjoy but can be incredibly time consuming. We used a combination of different locations for interiors and exteriors. The live performance parts were shot in a cool old barn at the Holzknecht family farm. The interior house scenes were shot at band member, Chris Wellers house. Exterior bar scene was at Bonge’s Tavern in Perkinsville, IN, which by the way is a great place to tailgate and eat. Truly some of the best food you will eat. Make it a day and go visit them. The interior bar scenes were shot at the historic Melody Inn, in Indianapolis. It’s one of those bars where you can see that it has been gracefully worn out and has a cool vibe. And one of my favorite things in the video was the 1966 Chevrolet Chevelle owned by Bob Parker. Special thanks to all of the people who allowed us to use these very important and necessary parts for the video.

The band members had not done any acting before this and they did a great job in selling their roles. The “girlfriend” was played by Chelsea Calvert, who resides in Florida and made the trip to Indiana for 3 days. The “bad guy” was played by Actor Benjamin Madrid, who has been in several commercials and short films.

We shot this with a very lean crew, which required us to be organized, flexible and a “think on your feet” mentality. Brittany Terhune is our go to girl for Styling, making sure wardrobe and set design work cohesively together and to maintain continuity from scene to scene. Jessica Cripps of Studio 118, who has some of the coolest tattoos did hair and make up and also appears as an extra. Jessica did a great job as usual. Executive Producer, Jennifer Moon kept us on track and organized, which is a critical element to any production. Jenna James worked as Grip and Second camera doing a great job.

Also, special thanks to Jessica Warrix of JW Salon for the use of the chandelier we hung in the barn and to Society of Salvage for the use of the cool large candelabras.

Brandon Whyde & The Devils Keep

Story House Media

On set with Story House Media

Story House Media

Story House Media / Set Life

Did you like this? Share it:

Laura Lavalle – Music Video Debut – “Over Exposed”

Posted on August 13th, 2013 in music video | No Comments »
Story House Media

Laura Lavalle
(c) Angela Talley

This is a music video we shot for Laura Lavalle who is only 13 years of age.  She has a beautiful voice and she has an incredible range.  We shot this over the course of 1  1/2 days.

Laura is very humble and sincerely loves to sing. It’s in her heart and her soul.  She is surrounded by a great family who support her and her music.  Such a young girl with mature talent, it’s kind of scary to think how far ahead she is in terms of her vocal ability.  Control, depth and range.

As a Director, I was a little concerned with working with 70 plus extras and keeping on schedule and focused.  They did a great job!

Special thanks to my team.  Brittany Terhune styled Laura Lavalle.  Second Camera: Ben Poenisch, Assistants: Jennifer Moon, Felicia Lahti and John Gunnell.    All of the photo credits, including the Album cover is to Nashville based photographer, Angela Talley.

We had a great team for hair and makeup.  Todd Shrider of He Does Hair had Laura’s hair looking fab and makeup was by Ashley Waddell of Beauty by Ashley Nicole and she did an amazing job keeping Laura looking the best for on camera.

Locations:  Ripple FX Studios and Hamilton Southeastern School Corp

You can purchase her Album titled “Every Day” on iTunes https://itunes.apple.com/us/album/every-day-ep/id679358344

 

 

Did you like this? Share it:

Get Flasky-Commercial Video

Posted on June 3rd, 2013 in Commercial Video | No Comments »

GetFlasky from Story House Media {SHM} on Vimeo.

What a cool product.  We had to order some of these custom flasks for Story House Media to give to some of our clients.  A creative way to help make your brand stand out a bit.

We met with Ashten who owns Get Flasky and loved talking with her about her vision of the product and what she would like portrayed for this concept.  It’s a fun product but we also wanted to add a little sexiness to the overall vibe.  The commercial was shot in 1 day at a cool place in Indianapolis called The Speakeasy.

The process of producing these marketing video’s are to first get a feel of the product.  This may involve using the product or at least experiencing what the product is all about.  This helps us understand what the product or service is and what it represents.   Exploring the product or service often times involves talking to customers.  Learning about the company is also a process of observing and trying to soak up the culture.  We want to produce a product from a commercial standpoint that effectively communicates the overall vibe of the product or service.

Once we get a good grasp on the company, product and service, it’s time to brainstorm a concept.  There is a fine line between creating a concept / storyboard in a timely fashion but also trying not to force or rush creativity.  Our clients understand that they hire us to “create” and they give us quite a bit of a blank canvas to work with, which really helps to not confine our creativity, within reason.

After a brief concept is developed, a treatment is written to specifically describe, the look, the feel, storyline, color grade, etc.  The Treatment is shared with our Stylist, Brittany, who will get a visual interpretation of the concept and develop some wardrobe options that compliment the concept and something that works with the set design.

Director / Director of Photography  :  John Moon

Second Camera :  Ben Poenisch

First AC  : Jennifer Moon

Stylist  :  Brittany Terhune

Hair & Make Up : Madgeline Parrish

Actor  :  Brandon Whyde

Behind the Scenes Videographer : John Gunnell

commercial video indianapolis

GFbts3GFbts

GFgroup

Did you like this? Share it:

Get Flasky – Commercial Video

Posted on March 18th, 2013 in Commercial Video | No Comments »
Story House Media commercial video

It’s a wrap!

commercial video indianapolis

One important element in any commercial project we produce whether photo or video is that we love the product, service or brand.  Along comes Get Flasky, which is a cool homegrown product from Indiana Artist, Ashten Houpt.  Story House Media loves working with creative people because they appreciate the heart and soul that goes into taking something from some loose ideas to a specific concept.  For this we wanted something that was a little sexy and rugged at the same time.  The flasks are custom designed and if you already have a logo it would make a great promotional product or grab one just for the cool design.

We have off loaded all of the footage and it looks really good.  You might recognize singer songwriter Brandon Whyde.  We will be shooting a music video for Brandon in the very near future.

Special thanks to Speakeasy in Indianapolis for the location, which really had the vibe we were looking for.  Many of the design elements inside were the brainchild of Nikki Sutton with Level Interior Architecture + Design and Nick Allman.

Hair and Makeup by Madgelin Parrish

Director // John Moon

Co-Director // Ben “Danger” Poenisch, Father of Special Agent Jackie Bower

Production Manager // Jen Moon

STyling for SHM, Brittany Terhune

Thanks to John Gunnell with Urban Basement Productions for shooting some behind the scenes footage.

 

Did you like this? Share it:

What’s a Stylist?

Posted on January 29th, 2013 in Uncategorized | No Comments »

Model / Stylist Brittany Terhune

Model / Stylist Brittany Terhune. Photo by Polina Osherov.


As a stylist, it is crucial for any business or company to utilize photo shoots, ads, commercials, fashion shows, and TV to market their products to the public. Including any person that is in the public eye.

Stylists help show off your best self or brand by selecting wardrobe that projects the intended image. Keeping with trend and Pop Culture, a stylist will keep you looking fresh and modern.

A Stylist can put together looks that you may like but are not sure how to pull together, and to provide for a more clean presentation. Story House Media utilizes the expertise of a stylist in order to maintain the look the project calls for and to also assist on the day of the production. Making sure there is continuity and the wardrobe, hair and makeup work cohesively with the set. Depending on the complexity of the production, the Stylist may work very early on with the talent or it may be just the day of. While the cinematographers are busy composing the shot and looking at framing, the Stylist also keeps a close eye on the little things that may not get picked up by the camera operators.

As a Stylist, we are so much more than people who just make you look awesome! A stylist can help refresh a brand like a creative director. We can be an advisor for commercial shoots and ads to help decide the overall look of your company and how you want the public to view it. Some of the largest fashion houses in the world like Chanel , Versace or products including Nike and Coca Cola have a stylist and/ or creative director to help bring their products to life.

Stylist,
Brittany Terhune
Story House Media, LLC

Did you like this? Share it:

Video continues to grow

Posted on January 29th, 2013 in Uncategorized | No Comments »

blog2
More and more people are watching video and using video, it is weaving it’s way into the culture not only in the United States but many other countries as well. Video provides quick, consistent and entertaining information.

One of the major goals of a business is to make a profit and one big factor is grabing a slice of the market share. Attracting and engaging your customers is accomplished in a number of ways but video can be a very important vehicle to use. The use of video is in a very dynamic state. Web related content is competing at different rates with mainstream commercials. There will continue to be growth of online video but mainstream TV will maintain an edge for the near future. This, however, presents an opportunity for companies to capitalize on multi-screen distribution. Meaning content that appears on laptops, desktops, smartphones, web connected TV, etc.

Mobile media is huge and is continuing an aggressive growth trend. Using video is important to the support of your brand and again, this is about engaging your audience / customers. From a production point of view, we have the responsibility of creating a video that keeps the audience attention and maximizes the viewer completion rate. Completion rate is calculates whether the viewer finishes watching the video. According to www.emarketer.com, they have some interesting stats that look at the length of a video and completion rates. A link to the article is at the end of this post.

There is a tendacy for companies to rely upon user generated video or self produced video. There is definitely a use for user generated video and they can be quite beneficial. Part of SHM consulting is to first establish a series of polished video that specifically reflects your brand. User generated video can be used to compliment the more refined content.

Did you like this? Share it:

5 tips to keep in mind when planning your commercial

Posted on January 29th, 2013 in Uncategorized | No Comments »

blog1When Story House Media is approached to produce a video whether a music video, business or non-profit video, there are some questions you need to be prepared to answer.

1. Objective

Your commercial / video should have a framework of objectives to help define the project. Taking some time to write down your goals of the video will help in the creation of a well thought out concept. Objectives often mirror some of the marketing goals of the business.

2. Branding

Another element we like to look at in depth is your branding. It’s the overall look and feel of the company. Brand Identity is a huge part of a company. If your branding is top notch, you can take identical products and if one company has put time and effort into cohesive integrated branding, they will win stand out. Your commercial should have subtle references to your brand.

3. Culture

Does your company have an unwritten culture that has evolved? If so be prepared to describe the culture. People love to do business with companies that set themselves apart. Maybe they are quirky, maybe they are just fun people, etc. An example would be Apple. They have a distinct culture within that bleeds into the customer base. If you have done business with Moosejaw (www.moosejaw.com) you will quickly understand the sense of humor that exists there. If you are a new company it’s likely that your culture doesn’t have a foot hold yet but with vision, you can help foster the culture you desire. So be prepared to discuss this with your creative professional.

4. Target Audience

Again, if you have a marketing plan, you should have an idea as to what your target audience is and it will be important to keep this in mind as the fabric of video develops. The whole idea of using video is to engage your audience and tailoring the video to them will be important. Knowing who the message is intended for will help keep you focus on the overall objectives.

5. Budget

Understand that quality professional productions inherently have direct overhead costs including but not limited to actors, models, locations, music licensing, production tools, etc that all add to the cost of video. It is important to establish a sufficient budget that will allow a smooth process from a production standpoint. If you are not willing to pay for locations for example, a lot of time is spent trying to negotiate the use of a space and this can take quite some time. If a certain amount is allocated, appropriate budgets will increase the production value. The great thing about using video is that it can be used many times in several different delivery mediums, which over time, the upfront cost is spread out over time and reflects a respectable return on investment.

Did you like this? Share it: