What’s a Stylist?

Posted on January 29th, 2013 in Uncategorized | No Comments »

Model / Stylist Brittany Terhune

Model / Stylist Brittany Terhune. Photo by Polina Osherov.

As a stylist, it is crucial for any business or company to utilize photo shoots, ads, commercials, fashion shows, and TV to market their products to the public. Including any person that is in the public eye.

Stylists help show off your best self or brand by selecting wardrobe that projects the intended image. Keeping with trend and Pop Culture, a stylist will keep you looking fresh and modern.

A Stylist can put together looks that you may like but are not sure how to pull together, and to provide for a more clean presentation. Story House Media utilizes the expertise of a stylist in order to maintain the look the project calls for and to also assist on the day of the production. Making sure there is continuity and the wardrobe, hair and makeup work cohesively with the set. Depending on the complexity of the production, the Stylist may work very early on with the talent or it may be just the day of. While the cinematographers are busy composing the shot and looking at framing, the Stylist also keeps a close eye on the little things that may not get picked up by the camera operators.

As a Stylist, we are so much more than people who just make you look awesome! A stylist can help refresh a brand like a creative director. We can be an advisor for commercial shoots and ads to help decide the overall look of your company and how you want the public to view it. Some of the largest fashion houses in the world like Chanel , Versace or products including Nike and Coca Cola have a stylist and/ or creative director to help bring their products to life.

Brittany Terhune
Story House Media, LLC

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Video continues to grow

Posted on January 29th, 2013 in Uncategorized | No Comments »

More and more people are watching video and using video, it is weaving it’s way into the culture not only in the United States but many other countries as well. Video provides quick, consistent and entertaining information.

One of the major goals of a business is to make a profit and one big factor is grabing a slice of the market share. Attracting and engaging your customers is accomplished in a number of ways but video can be a very important vehicle to use. The use of video is in a very dynamic state. Web related content is competing at different rates with mainstream commercials. There will continue to be growth of online video but mainstream TV will maintain an edge for the near future. This, however, presents an opportunity for companies to capitalize on multi-screen distribution. Meaning content that appears on laptops, desktops, smartphones, web connected TV, etc.

Mobile media is huge and is continuing an aggressive growth trend. Using video is important to the support of your brand and again, this is about engaging your audience / customers. From a production point of view, we have the responsibility of creating a video that keeps the audience attention and maximizes the viewer completion rate. Completion rate is calculates whether the viewer finishes watching the video. According to www.emarketer.com, they have some interesting stats that look at the length of a video and completion rates. A link to the article is at the end of this post.

There is a tendacy for companies to rely upon user generated video or self produced video. There is definitely a use for user generated video and they can be quite beneficial. Part of SHM consulting is to first establish a series of polished video that specifically reflects your brand. User generated video can be used to compliment the more refined content.

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5 tips to keep in mind when planning your commercial

Posted on January 29th, 2013 in Uncategorized | No Comments »

blog1When Story House Media is approached to produce a video whether a music video, business or non-profit video, there are some questions you need to be prepared to answer.

1. Objective

Your commercial / video should have a framework of objectives to help define the project. Taking some time to write down your goals of the video will help in the creation of a well thought out concept. Objectives often mirror some of the marketing goals of the business.

2. Branding

Another element we like to look at in depth is your branding. It’s the overall look and feel of the company. Brand Identity is a huge part of a company. If your branding is top notch, you can take identical products and if one company has put time and effort into cohesive integrated branding, they will win stand out. Your commercial should have subtle references to your brand.

3. Culture

Does your company have an unwritten culture that has evolved? If so be prepared to describe the culture. People love to do business with companies that set themselves apart. Maybe they are quirky, maybe they are just fun people, etc. An example would be Apple. They have a distinct culture within that bleeds into the customer base. If you have done business with Moosejaw (www.moosejaw.com) you will quickly understand the sense of humor that exists there. If you are a new company it’s likely that your culture doesn’t have a foot hold yet but with vision, you can help foster the culture you desire. So be prepared to discuss this with your creative professional.

4. Target Audience

Again, if you have a marketing plan, you should have an idea as to what your target audience is and it will be important to keep this in mind as the fabric of video develops. The whole idea of using video is to engage your audience and tailoring the video to them will be important. Knowing who the message is intended for will help keep you focus on the overall objectives.

5. Budget

Understand that quality professional productions inherently have direct overhead costs including but not limited to actors, models, locations, music licensing, production tools, etc that all add to the cost of video. It is important to establish a sufficient budget that will allow a smooth process from a production standpoint. If you are not willing to pay for locations for example, a lot of time is spent trying to negotiate the use of a space and this can take quite some time. If a certain amount is allocated, appropriate budgets will increase the production value. The great thing about using video is that it can be used many times in several different delivery mediums, which over time, the upfront cost is spread out over time and reflects a respectable return on investment.

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