What a cool product. We had to order some of these custom flasks for Story House Media to give to some of our clients. A creative way to help make your brand stand out a bit.
We met with Ashten who owns Get Flasky and loved talking with her about her vision of the product and what she would like portrayed for this concept. It’s a fun product but we also wanted to add a little sexiness to the overall vibe. The commercial was shot in 1 day at a cool place in Indianapolis called The Speakeasy.
The process of producing these marketing video’s are to first get a feel of the product. This may involve using the product or at least experiencing what the product is all about. This helps us understand what the product or service is and what it represents. Exploring the product or service often times involves talking to customers. Learning about the company is also a process of observing and trying to soak up the culture. We want to produce a product from a commercial standpoint that effectively communicates the overall vibe of the product or service.
Once we get a good grasp on the company, product and service, it’s time to brainstorm a concept. There is a fine line between creating a concept / storyboard in a timely fashion but also trying not to force or rush creativity. Our clients understand that they hire us to “create” and they give us quite a bit of a blank canvas to work with, which really helps to not confine our creativity, within reason.
After a brief concept is developed, a treatment is written to specifically describe, the look, the feel, storyline, color grade, etc. The Treatment is shared with our Stylist, Brittany, who will get a visual interpretation of the concept and develop some wardrobe options that compliment the concept and something that works with the set design.
Director / Director of Photography : John Moon
Second Camera : Ben Poenisch
First AC : Jennifer Moon
Stylist : Brittany Terhune
Hair & Make Up : Madgeline Parrish
Actor : Brandon Whyde
Behind the Scenes Videographer : John Gunnell