Lab Inc is small design and experimental product-innovation studio based in London who are striving to ensure that sustainability and circularity are at the core of the exceptional consumer products they design, create and innovate.

We were tasked with creating a short film to highlight their backpack and vision for sustainability. They collaborated with #tide – an upcycling company from Switzerland using an innovative method to turn 100% ocean-bound plastic into a new premium raw material, which can be used to create new, sustainable products.


We also crafted a short clip offering a glimpse into the visionary mind of Lab.Inc’s founder and lead designer, Min Kim. We filmed his mood board, threw in a mix of photos and videos, and brought his story to light. Take a look and get to know the real Min!