Lenovo F1

Lenovo continues their F1 partnership for year 2 and steals the show at the 2023 British Grand Prix. Record-breaking attendance of 480K and 3.5M TV viewers. Unmatched ‘out of home’ campaign wows with 3D spectacle at Piccadilly Lights, alongside Manchester Arndale, Heathrow Airport, and Canary Wharf. Lenovo dominates brand visibility pre, during, and post the British Grand Prix.
Employing advanced techniques such as drones, timelapse photography, and 360-degree cameras, we meticulously documented the presence of these advertisements across the UK landscape. Our focus was on capturing the essence and vibrancy of the scenes, allowing for a rich and immersive portrayal devoid of overt promotional intent