Brand

Foday Dumbuya is the founder of Labrum London, a fashion label known for blending African heritage with London’s fashion sensibility. Established in 2014, Labrum London has been recognized for its unique storytelling approach, celebrating West African culture alongside British design principles. The brand’s collections often reflect Dumbuya’s diverse background, having grown up in Sierra Leone, Cyprus, and London, and are marked by a commitment to quality and impactful storytelling. Labrum London’s work has earned significant accolades, including the Queen Elizabeth II Award for British Design, highlighting its role in innovatively bridging cultural narratives through fashion.

Inspired by the legendary “Dogtown” where skateboarding legends, the Z-Boys, roamed in the ’70s, Dogtown Coffee celebrates the rich history of skateboarding and surfing in our area. The iconic original Dogtown coffeehouse remains a beloved local hotspot, embodying a vibrant sense of community. Mirroring this spirit, the Fairmont Miramar proudly hosts Dogtown’s inaugural outpost, situated just north of the Pier at the intersection of Ocean and Wilshire. https://vimeo.com/397472353?share=copy We joined forces with Dogtown Coffee and the Fairmont Hotel for this short video that captures the essence of Santa Monica. It’s all about two local icons coming together, blending their unique

Mixing two of everyone’s favourite things, food and football, makes for a winning recipe. TOCA Social is the world’s first interactive football and dining experience, combining immersive gaming and world-class food and drink, as well as free football tables, arcades and selfie booths for the ultimate social experience. We create this film using FPV drone content, 360 footage and hundreds of photos! https://youtu.be/L5j6DQE4cM8 To capture the energy of the environment, we harnessed the power of FPV drone footage, captivating 360-degree imagery, and an array of multiple photos to craft this short clip for Toca Social. 

UA92, co-founded by Gary Neville and the Class of ’92, empowers students with tools, challenges, support, and confidence to achieve their dreams. Through academic studies and personal development, students prepare to reach their full potential and thrive in the workforce. Partnering with Imatik, UA92 has integrated Meraki products throughout the university for the best in class network and WiFi connection throughout the campus.https://vimeo.com/910733407  We teamed up with IMATIK to create this short film showcasing how their Meraki products have revolutionised the university. Shot primarily on a Sony FX3/ gimbal and a Red Komodo, we infused the video with vibrant energy

Labrum London’s unique ability to sidestep trends to tell West African narratives, is fast seeing it become one of the most exciting brands around. Threading through every collection is the music, community and politics of Africa, translated into pieces that not only embodies the experiences of modern-day members of the African diaspora but also tell’s the stories of those who came before them. This is short piece takes a look at some of the inspiration behind their critically acclaimed London Fashion Week show for their summer 2022 collection. https://youtu.be/siCOAhAb7nw

Decarbonising the shipping industry is a significant challenge, but not impossible. Seabound is leading the charge with onboard carbon capture technology, offering a smarter, greener solution. By capturing CO2 emissions directly from ships, Seabound is revolutionising maritime sustainability and setting new industry standards. #ShippingSustainability #GreenShipping #CarbonCapture”https://youtu.be/pQWCHMNCc4sWe teamed up with Clickon and BBC StoryWorks to craft a  branded content film for Lenovo. Venturing into the heart of Seabound’s office, we immersed ourselves in a day alongside the visionary co-founders, Alisha Fredriksson and Roujia Wen.

Lenovo continues their F1 partnership for year 2 and steals the show at the 2023 British Grand Prix. Record-breaking attendance of 480K and 3.5M TV viewers. Unmatched ‘out of home’ campaign wows with 3D spectacle at Piccadilly Lights, alongside Manchester Arndale, Heathrow Airport, and Canary Wharf. Lenovo dominates brand visibility pre, during, and post the British Grand Prixhttps://vimeo.com/910450810  Employing advanced techniques such as drones, timelapse photography, and 360-degree cameras, we meticulously documented the presence of these advertisements across the UK landscape. Our focus was on capturing the essence and vibrancy of the scenes, allowing for a rich and immersive portrayal

King Edward’s School boasts a rich history and prioritises providing engaging, well-rounded education. Partnering with Lenovo and Microsoft, they’ve established a cutting-edge creative media suite to enhance STEM subjects and digital activities. Lenovo has equipped the suite with top-of-the-line gaming and creative technology for subjects like video editing, art, and coding.https://www.youtube.com/watch?v=Uet5UIrvKvE&t=56s We collaborated with 2020 Media to produce this creative branded content video which showcases the fusion of Lenovo technology and education.   Camera: FX3 DJI Gimbal